I'm sure you've heard this line from Jay-Z in the song, Diamond Are Forever.

Ask yourself: Are you the business or are you just operating one?

Here's the core question - Who are you, the "real" you, beyond your LinkedIn or business card title, and beyond what your license grants you to say: lawyer, doctor, architect, engineer, etc.

There are many hidden vaults with deep insights and powerful knowledge that can be shared in a plethora of ways - books, talks, blogs, articles, keynotes, courses, workshops, consulting offers, and even software products.

Give yourself permission to 'step into the fullness' of your potential and accomplish all you were designed and created to be - don't limit your potential by falling for the "double your firm", "first page of Google search", and "the new and hottest conversion funnel" pitches that keep you in the rat race, years together, where nothing changes on the surface, but a lot of frustration, anger, and perhaps envy and jealously being to develop".

Bypass the noise, the jaw-dropping marketing pitches, and the "double your leads or money-back" sales pitches that are keeping your true world-class geniuses within you from breaking out and creating the income, impact, influence, and freedom that you might be seeking.

The truth is that YOU are the combination of many intellectual personalities and identities that have been developed and acquired over the years, in different forms and through different experiences.

As a business owner, entrepreneur, and investor - you've undertaken a series of new roles, from researching various things online, to conducting sales meetings with clients, internal meetings with partners or staff members, hiring and firing, speaking with legal or tax professionals, buying digital media and advertising, researching and integrating industry-specific software, creating content, branding your business, buying/selling, etc.

Each one of these "roles" awakens, strengthens, and develops different segments of your "brain" or, let's call it "intellectual identities and personalities". The philosophy of becoming the business pertains to monetizing all of these identities, because that's really the business - the products and services you create and offer to clients are the products of the "business" - your brain and the ideas, thoughts, concepts, breakthroughs, experiences, connections, and storage units of experience that are waiting to be unlocked and leveraged!