Sidhartha "Sid" Peddinti is a Business Philosopher, Impact Investor, and Attorney who helps entrepreneurs unlock the hidden vaults of insight, knowledge, and value they already possess.

He believes humans are complex, multidimensional beings who possess the extraordinary ability to shapeshifting into different roles and identities - a process that happens unconsciously and flawlessly. We adjust our tone, energy, and 'personalities' to suit the setting or person.

Yet in business, we’re taught to suppress this evolutionary gift that is in the very fabric of our DNA. We are told to niche down, pick one lane, stay in a box, and focus on tapping into one small segment of our "superpower", instead of harnessing our true gift - the ability to "shape-shift" into different personalities and identities and leverage different segments of our brain to our advantage.

Sid helps entrepreneurs break-free from the noise in the marketplace that's diluting this evolutionary gift and unlock all the "Experts In You". These are The Speaker, the Writer, the Educator, the Mentor, the Researcher, the Philanthropist, the innovative Disruptor - each with acquired skillsets that you can harness in diverse ways.

It turns out that the answers we seek to unlock our true potential as entrepreneurs, and as humans, is not "out there" somewhere - it's been with us all along - WE are the answer. It's time to stop running a business, and realize that "I Am The Business™".